Violife Professional, the food service arm of Violife, announces it is launching Violife Just Like American Slices Easy Melt. Available to food service establishments, the product offers a more quickly melting cheese for menu applications like burgers, sandwiches and wraps. Violife Professional will showcase its dairy-free cheese portfolio at the upcoming National Restaurant Show, being held May 20 – 23 in Chicago.
“The dairy-free cheese category still has significant room to grow, and as the category leader, we believe we are best positioned to lead this growth”
The new Easy Melt cheese comes pre-sliced and can be used in hot and grilled food as well as cold sandwiches, trays and buffets. Made with coconut oil, the product is free from gluten, soy, nuts, lactose, and GMOs, and offers an “excellent” source of Vitamin B12.
As a new fast-melting cheese option, the Easy Melt slices are available for use in restaurants, QSR, education establishments, cafes and more. As a leading plant-based cheese brand, Violife has expanded its presence in the US market by launching its first dairy-free Sour Cream and partnering with Planet Based Foods as its exclusive plant-based cheese supplier.
Leading the category
In a recent interview with vegconomist, Violife USA Chief Marketing Officer Brian Orlando said the company recognizes the many challenges facing the plant-based cheese market, and aims to lead the change:
“While milk alternatives have become a staple in the homes of many consumers, far fewer have yet to purchase dairy-free cheese,” said Orlando. “The dairy-free cheese category still has significant room to grow, and as the category leader, we believe we are best positioned to lead this growth and become the next generation of cheese.”
He added, “Now we need to continue to raise awareness of our delicious, dairy-free cheese alternatives that are more easily digestible by your body and better for the environment. Availability and awareness will ultimately lead us to expanding the alt-cheese category in North America and winning the hearts of those seeking out dairy-free alternatives.”
The Violife Professional Team will be present at the National Restaurant Association Show May 20-23, where attendees can sample a Violife cheese board and more in the Violife Cafe (Booth #882).