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Veganism Around The Net: Impossible Responds to Bloomberg+ Veganuary Turns 10!

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In what can only be described as an attack on the two biggest names in plant-based, Bloomberg Business Week published a story titled โ€œFake Meat Was Supposed to Save the World. It Became Just Another Fadโ€. The article starts by setting the scene with the funding history of both companies, and their rise to plant-based food stardom. The article continues on quoting past interviews of both founders but takes a turn when highlighting the funding history and valuations of both companies.ย 

The article which continues on as a one-sided opinion piece usesย 

Meatless meat, it turns out, seems less a world-changing innovation than another food trend whose novelty is wearing thin.ย 

Impossible Foods responded by taking out a full page ad in The New York Times and a blog postย  titled โ€œBLOOMBERG WAS SUPPOSED TO REPORT THE FACTS. IT BECAME JUST ANOTHER OPINION PIECEโ€. In the post, Impossible Foods highlights the bias in Bloombergโ€™s reporting mentioning the brandโ€™s increased sales figures in the frozen category, and states that despite what the article mentions (โ€œthe all-important meat eaters do partake, but at a much lower frequency. โ€œTheyโ€™re just not that into itโ€) โ€“ โ€œMore than 90 percent of individuals purchasing Impossible say they also eat meat.โ€

You can read the initial Bloomberg article here, and Impossible Foodsโ€™ response here.ย 

Meatless Farm puts plant-based on the menu at the Mercedes-Benz Arena in Berlin which welcomes over 1.3 million visitors each year.

In the UK Meatless Farm also caught my attention by creating a pop-up vending machine (or APM short for Automated Plant Machine) in Shoreditch last week.ย 

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Although a little more than a week old, I came across this video from The Wall Street Journal last week that simply explains what might be some of the reasons behind Beyond Meatโ€™s declining stock price.ย 

The video suggests that there is more to the decline than consumers simply not choosing plant-based.

Watch the full video here.ย 

Each year, Veganuary returns bigger and better, and breaking more records. 2023 hasnโ€™t been any different as the charity announced that one person takes up the challenge every 2.4 seconds.ย 

A few cool stats:ย 

  • 9% of adults in GB has taken up the challengeย 
  • Mojority of past participants cited animal welfare as a motiving factor to taking part
  • 23% of non vegans participants became vegan and 43% reduced their animal consumption to less than halfย 

Visit this LinkedIn post from Veganuaryย which has more information and stats from directly from the charity.ย 

A petition launched to keep AlDIโ€™s plant menu past Veganuary surpassed 13,500 signups.ย 

In the Vegan UK Facebook Group, opinions vary as to why its not possible for Aldi to keep their vegan range year-round., but for the most part vegan consumers are not happy with the retailer.ย 

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THIS! Launched their bacon โ€˜Isnโ€™t Bacon Streaky Rashesโ€™ with a creativeโ€™RIP to pork baconโ€™ video. Meanwhile French brand La Vie have opted for a more traditional form of advertising which can be seen all over London bus stops, billboards, and underground stations. Consumers have however taken to the brandโ€™s IG post to express discomfort in the advert shown above.ย 

Click here to visit the post and read reactions.ย 



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