Oshi Unlocks Direct-to-Consumer Sales for Plant-Based Salmon – vegconomist

Oshi, a producer of plant-based seafood alternatives, has opened direct online sales of its salmon substitute through its website.. Previously, the company’s 100% plant-based salmon was only accessible through partnerships with select foodservice operators and restaurant suppliers.

With the addition of direct-to-consumer ordering, Oshi expands availability beyond the foodservice sector, allowing individual customers to purchase its plant-based salmon for home use for the first time.

The product was formerly available via collaborations with establishments such as plant-based fast food chain Neat; Coletta, Anixi, and Sentir, based in New York City; and Hula’s Island Grill and Village of OM, both located in California. It is also distributed through the restaurant supply company WebstaurantStore.

True-to-salmon experience

Oshi’s salmon alternative is formulated to simulate the sensory qualities of conventional salmon, including taste, texture, and appearance. Unlike many plant-based seafood options that primarily use soy or wheat, Oshi’s product incorporates a proprietary blend of pea and chickpea proteins, natural oils, seaweed extracts, and flavor compounds to replicate the umami and marine notes characteristic of salmon.

The company employs food structuring techniques such as extrusion and layering to achieve the flaky, tender texture commonly associated with wild-caught or farmed salmon fillets. This approach aims to closely approximate the mouthfeel and visual appeal of traditional salmon.