New QuornPro Division to Provide Complete Menu Solutions for Food Service – vegconomist
QuornPro, the food service business unit for meat alternatives brand Quorn, has announced the launch of a new division.
Called QuornPro Distribution Partners, the division will provide complete menu solutions for food service partners using a network of companies, creating opportunities for various emerging brands. The first collaboration is with free from meal solutions company Good it’s Gluten Free, which will make its products available for food service for the first time through QuornPro Distribution Partners.
The divison’s first launch will be an allergen-free margherita pizza for schools, which has been co-developed by Good it’s Gluten Free and QuornPro’s culinary team. The product aims to cater to the 20% of children who are affected by food allergies, and features a crispy gluten-free base with sauce and vegan cheese. The pizza is HFSS compliant, additive-free, and cooks from frozen in just six minutes.
“QuornPro Distribution Partners has opened up an incredible opportunity for our brand,” said Andrew Daly, founder at Good it’s Gluten Free. “Foodservice has been a key target growth opportunity for us, and now backed by the power of QuornPro’s incredible sales, culinary, and marketing teams we can take Good it’s Gluten Free to the next level. The support and response we have already received has been phenomenal. We can’t wait to see where this partnership takes us.”
“Customer-first attitude”
QuornPro was previously known as Quorn Professionals, but revealed an “extensive repositioning exercise” and new brand identity in September of last year. At the time, Quorn said the unit had already gone beyond selling frozen food and was helping food service chefs offer sustainable meat alternative solutions.
Earlier this year, Marco Bertacca, CEO of Quorn Foods, told vegconomist that QuornPro aimed to make the brand’s mycoprotein the “go-to ingredient on plates in all out-of-home settings”.
“QuornPro Distribution Partners is an evolution of our customer-first attitude,” said Phil Thornborrow, QuornPro Director of Global Foodservice. “We’re always looking for ways to help our customers achieve more. The ultimate vision for QuornPro Distribution Partners is to be able to suggest complete menus to our customers, and then be able to supply them with every single ingredient.”
