All Y’alls Foods Secures First Investment to Scale Up Plant-Based Jerky
Plant-based jerky brand All Y’alls Foods announces it has received an investment from Dr. Rizwan H. Bukhari, MD as part of a $1 million Simple Agreement for Future Equity (SAFE) note raise. Dr. Bukhari, a vascular surgeon, will also serve as the brand’s medical adviser.
“Replacing beef jerky is a big goal, but it’s working”
According to All Y’alls Foods, it intends to use the investment to accelerate its growth.
“I am excited to join forces by investing in and becoming All Y’alls Foods medical adviser to help promote and develop healthier alternatives to animal-based products,” stated Dr. Bukhari, who is board certified in lifestyle medicine and owns the North Texas Vascular Center.
Based in Texas, All Y’alls sells a line of meat-free jerky snacks and Big Crunchy Bacony Bits. In 2022, the company reported its bacon bits had become Amazon’s top-selling meatless bacon brand, and overall sales grew 100% YOY from 2021. Also last year, plant-based industry expert Elysabeth Alfano joined the company’s Advisory Board to support All Y’alls scaling and expansion.
“Time to ramp up”
“We celebrate our fifth anniversary on May 18, and I’ve boot-strapped All Y’alls Foods myself the whole time,” said founder and CEO Brett Christoffel. “Now with the help of investors, it is time to grow. When folks were putting out crazy press releases about changing the world and growing at all costs, I had my nose to the grindstone, offering plant-based jerky, a delicious alternative to beef jerky in the great state of Texas — beef capital of the world.”
He adds, “Sales exceed expectations, with 2023 becoming the year we achieve stable profitability. Since my team and I have built a solid foundation, it is time to ramp up as quickly as possible. Having Dr. Riz, a capable, mission-aligned investor who gets it, as our medical adviser is incredibly timely and meaningful.”
All Y’alls products are sold on its website and Amazon.com, as well as in H-E-B grocery stores and natural and specialty stores nationwide.
“Replacing beef jerky is a big goal, but it’s working,” shared Christoffel. “By focusing on smart growth and delivering enjoyable bold, uniquely flavored proteins that are better for people, animals and our planet, we are tapping into what consumers want: a great taste that doesn’t harm personal or planetary health.”